BRGRBurger restaurant · Scotland
How BRGR redefined customer loyalty with Hungrrr
Why give 30% of your sales away when we can migrate them on to our own platform?
- £100kextra top-line sales
- +£6higher average order
- ~50%revenue from returning customers
Why go direct?
BRGR did incredibly well on the big delivery platforms during lockdown. When restrictions lifted, takeaway demand stayed, and they wanted a more convenient way for local regulars to order, without giving away 30% of every sale.
Knowing their customer
Their own ordering system let BRGR find out who their customers were and talk to them on their own terms. One customer has ordered at least once a week since launch.
The customer experience
Customers click and collect, earn loyalty points and get first access to deals and new products. BRGR invested in great food photography, because people eat with their eyes first.
The result
The app’s average order value is around £6 higher than in-restaurant customers, and about half of app revenue comes from returning customers. BRGR send two to three push notifications a week and use discount codes to boost sales.
